A woman with long hair wearing a hat and black shirt, sitting on a barstool, holding a microphone and a glass, smiling and possibly speaking or singing, with a blurred bar or café background.
Hi, I’m Abby, 
an event producer, culinary strategist, and someone who loved a good party long before I knew “events” was a career. 

I grew up moving through different countries and cultures, constantly exposed to new foods, dinner rituals, and the way people gather around a table. I didn’t realize it then, but all those nights observing kitchens, celebrations, and small moments of hospitality were shaping the foundation for the work I do today — producing experiences for the James Beard Foundation, the GRAMMYs, Elton John, and many more…

After fifteen years in Los Angeles, I’ve shifted my focus toward consulting for restaurants, chefs, hospitality partners and parallel “food people” — helping teams refine their operations, elevate their guest experience, and build events that truly reflect their brand. I also love mentoring the next generation in hospitality, sharing the lessons I learned from starting at the bottom, rolling up my sleeves, and doing every job in the room.

Now based in Wilmington with my husband Jon, our food-obsessed dog Roscoe, and our cats Penny and Bean, I’m putting all of that experience to the test as we work to open Lost & Found Tiki Bar — a space built on craft, connection, and a whole lot of heart.

If you’re looking for someone who can handle the logistics, honor the culinary vision, and still bus a table when needed, I’m your person.

Press

CHELTENHAM LADIES COLLEGE ‘SLAB’, AUTUMN 2025
Spotlight on FOOD Page 21

BUCKNELL MAGAZINE FALL 2023
The bumpy road to success

SPECIAL EVENTS MAGAZINE 2020
Catering at Events in the Wake of COVID-19’

SPECIAL EVENTS MAGAZINE 2019
‘25 Young Event Professionals to Watch’

BUCKNELL ALUMNI MAGAZINE 2015
Abby Borden ‘08 ‘Behind the Bash’

Videos:

GOLDEN NUGGETS WITH SWEL EVENTS
The Future of Food Service’ with Abby Borden

IGLIVE WITH TABLE SET GO!

‘Event Rentals & Social Distancing’
with Tom Henneman

‘Catering in the time of COVID-19’
with Anthony Smith

‘Opportunity to Innovate’ with Jon Gorski

Four white starburst shapes with numerous elongated points on a black background.

Podcasts:

Testimonials

  • Portrait of a smiling young woman with long blonde hair, wearing a white top, against a yellow circular background.

    Ashley Russo | National Sales Director, Levy Restaurants

    Working with Abby at the Convention Center was a game-changer for our food & beverage team. From our very first brainstorming chat, she brought fresh ideas that really clicked with our guests — everything from inventive menu twists for today’s trends to fun, themed tasting stations.

    When show time rolled around, Abby was right there in the thick of it, coordinating with kitchen staff, tweaking floor plans on the fly, and making sure service never skipped a beat. Because of her hands - on support, we ran more smoothly, cut down on waste, and saw happier attendees — and yes, our concession and catering numbers climbed too.

    What I love about Abby is how she listens first, then tailors her suggestions to our goals. She’s not just a consultant; she actually becomes part of the team. If you’re looking to freshen up your hospitality offerings, boost your bottom line, and have a ton of fun along the way, Abby’s your person.

  • Portrait of a male chef wearing a white chef uniform, sitting in front of a red padded background.

    Zack Sklar Founder & Chef, Peas & Carrots Hospitality | Cutting Edge Cuisine

    Working with Abby Beland and Table Set Go has been nothing short of exceptional. As a chef and entrepreneur who owns both a catering company and a hospitality staffing agency, I can confidently say that Abby’s leadership and coordination skills are the kind that truly make or break an event.

    She has this incredible ability to keep everything running smoothly — calmly, confidently, and with total command of front-of-house sequencing. I had the pleasure of working alongside her for a 700-person plated dinner at the Oscars, and her talent and professionalism stood out on every level at one of the most high-pressure, high-profile events you can imagine.

    What I admire most about Abby is that she blends professionalism with passion. She doesn’t just execute — she uplifts. Whether she’s consulting with restaurants and catering teams to fine-tune their operations, reimagine menus, or create new ways to engage guests, she brings creativity and strategy that drive real results.

    From menu development to flawless event execution, Abby elevates every project she touches. I have tremendous respect for her work and would recommend her without hesitation to any hospitality team that wants to excel and be inspired.


  • Malka Brostowitz Founder ‘ToGather’

    Abby is a woman of unmatched integrity, an unstoppable force, and one of the most driven individuals I’ve ever met. She dreams big and builds the scaffolding to make those dreams reality.

    As a producer, Abby is unparalleled. She takes a client’s goals and transforms them into unforgettable experiences through exceptional leadership, clear communication, and flawless execution. Whether producing a 4,000+ guest event or managing complex client projects, she handles every detail with care, precision, and professionalism.

    Abby is the ultimate connector and problem-solver. She sees opportunities others miss, navigates challenges with grace, and uplifts everyone around her. Anyone with the opportunity to work with her will not regret it.

  • A man smiling, wearing a white short-sleeve shirt, sitting indoors.

    Mark Mittleman Chef, Culinary Director

    Working with Abby has always felt like having a secret weapon on your side—she brings a calm confidence, sharp instincts, and a rare ability to make things better without making a big deal about it. Whether we were navigating evolving concepts, refining guest experiences, or just trying to stay creative under pressure, Abby had a way of clarifying the path forward. I see her as a true asset to any catering, restaurant, or culinary team—she consistently brings fresh perspective and thoughtful support.

Follow me on Instagram